More than half of all of African-Americans and other non-Hispanic blacks in [New York City] who were old enough to work had no job at all this year, according to an analysis of employment data compiled by the federal Labor Department.
Now consider that if you had invested $10,000 in Apple 10 years ago that investment would now be worth over $667,000. That is the power of entrepreneurship and there is no reason why you cannot tap into such power. Therefore, the best way to get a job today is to create your own job.
This past Sunday, there was a program at the Larchmont Village Center featuring Nassim Taleb promoting his new book Antifragile. In a Forbes article called “You Can’t Predict Who Will Change The World“, he wrote:
It is high time to recognize that we humans are far better at doing than understanding, and better at tinkering than inventing. But we don’t know it. We truly live under the illusion of order believing that planning and forecasting are possible. We are scared of the random, yet we live from its fruits.
So there is no reason why you cannot be the next person that will change the world, but maybe you are not quite ready to strike out on your own. With this in mind, Startup Westchester is developing an on-going series called “How to Get a Job Today.”
All the job growth is with startups:
[T]his paper shows that without startups, there would be no net job growth in the U.S. economy. This fact is true on average, but also is true for all but seven years for which the United States has data going back to 1977…. Startups create an average of 3 million new jobs annually. All other ages of firms, including companies in their first full years of existence up to firms established two centuries ago, are net job destroyers, losing 1 million jobs net combined per year. ~ The Importance of Startups in Job Creation and Job Destruction by The Kauffman Foundation
Yet most people are conditioned to the process of getting a job with a large company:
Most advice about job seeking is oriented around big companies. The notion of a standard resume, of mass mailings, of dealing with the HR department–even the idea of interviews–is all built around the Fortune 500.
Alas, the Fortune 500 has been responsible for a net loss in jobs over the last twenty years. All the growth (and your best chance to get hired) is from companies you’ve probably never heard of. And when the hirer is also the owner, the rules are very different.
1. Learn to sell.
2. Learn to write.
3. Learn to produce extraordinary video and multimedia.
Now that you’ve mastered these skills (all of which take time and guts but no money), understand the next thing about small businesses–they aren’t hiring to fill a slot…
These sessions will be covered in a new blog (http://matthew2535ny.wordpress.com/) that focuses on hunger, homelessness, and poverty. The blog will also explore ideas about content marketing:
What was the last great commercial you saw? Any come to mind? I’m sure several do. Now close your eyes and try to tell me about a display ad you saw lately. Anything?
By some estimates, the gap between online ad spending and consumption of digital media is already as much as $20B. Without effective options for driving brand awareness, the industry will continue to be stifled, as media buyers revert to tried-and-true options like the 30-second TV spot.
The bottom line is that there is only one true branding mechanism online and that’s content marketing.
You need to get out there and actively get your content discovered, and you have to do it in a subtle way, without pushing it down people’s throats or interrupting them with push advertising. Content marketing should be a pull strategy — a strategy that allows people to discover you, rather than you crashing their party.