Groupon grew out of a social activist website called “The Point” to became the fastest growing company ever with a great idea that seemed to serve the needs of small business owners. “The Point” got its name from The Tipping Point: How Little Things Can Make a Big Difference, a book by Malcom Gladwell: “The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.”
Yet this great idea at Groupon treated people as merely consumers and not human beings; and in hindsight, it is very obvious that this great idea would never turn into a great innovation. The difference between merely having an idea and real innovation can be like the difference between masturbating and having a baby. People enjoy looking at baby pictures; no one wants to see stains on a sheet.