Does Your Business Get Women?

A Shopping Machine

• Most small business owners don’t get women yet two women in a store is a shopping machine.

Did you know?

At home, the majority of women (90 percent) still control the family’s purse strings, from stocking up on household items to having the final say on home and car purchases and health care.

Read more: http://www.businessinsider.com/infographic-women-control-the-money-in-america-2012-2#ixzz2KcusOnpj

Consider the following:

  • Most small business owners don’t get women yet two women in a store is a shopping machine.
  • There’s a very strong consumer bias for well-run local businesses. Look at the popularity of farmers markets. But it has to have an energy, freshness and evangelical joy to it.
  • Don’t neglect cleanliness. Hygiene is very important, especially to women.
  • Most women will U-turn and leave an aisle if it’s so narrow that another shopper gives them a “butt-brush.”
  • New windows and reorganization on the floor is necessary to create a sense of evolution that brings excitement to the space.
  • Engage all five senses. Shoppers are conscious of what they see, taste, smell, touch and hear. Sense marketing is an inexpensive way to impact the customer experience.
  • 85% of people have used the Internet to search for local businesses, yet only 3 percent of small business total advertising dollars flowed online, compared to as much as 16 percent for big companies.

Would you like to attract more women shopper? Consider sponsoring The ZinC HoPLo Lab:

The ZinC HoPLo Lab looks to address this situation by teaching girls skills. They will start by learning the basics of computer science and programming in this unique course taught by David Evans and Terrance Jackson. In this course they will build a working search engine. Google is the most well-known and popular search engine.

This course is a blended model of on-line instruction and in-person instruction. Students progress through the content of the course, on-line, with David. But students also meet weekly with other students and Terrance to work additional problems, share with and help each other, and have their questions answered directly.

For more information on the on-line content, click here and watch the video.

https://startupwestchester.wordpress.com/2012/12/15/the-lovelace-hopper-lab/


Nothing help societies grow more than educating and empowering women economically. Your sponsorship will also be part of a content marketing campaign:

What was the last great commercial you saw? Any come to mind? I’m sure several do. Now close your eyes and try to tell me about a display ad you saw lately. Anything?

By some estimates, the gap between online ad spending and consumption of digital media is already as much as $20B. Without effective options for driving brand awareness, the industry will continue to be stifled, as media buyers revert to tried-and-true options like the 30-second TV spot.

The bottom line is that there is only one true branding mechanism online and that’s content marketing.

You need to get out there and actively get your content discovered, and you have to do it in a subtle way, without pushing it down people’s throats or interrupting them with push advertising. Content marketing should be a pull strategy — a strategy that allows people to discover you, rather than you crashing their party.

http://www.forbes.com/sites/ciocentral/2012/05/07/online-display-ads-the-brand-awareness-black-hole/

This content marketing campaign is being developed by Pistis Database Marketing:

Pistis Database Marketing is creating real innovation and real value for locally-owned businesses by understanding people as human beings, not consumers.

The basic idea in database marketing is to build a close personal relationship with each customer that is based on quality, service, friendship, loyalty, and communications. And, not based on discounts.

For example, all businesses have Gold customers – a small percentage that provides 80% of your revenue and profit. With a marketing database, you can identify these Gold customers. Then you develop programs designed to retain them. You use resources that you could not afford to spend on all of your customers. Profits come from working to retain the best, and encouraging others to move up to higher status levels.

https://startupwestchester.wordpress.com/2013/01/06/pistis-building-strong-communities/

Here are a couple of examples of content marketing:

Gisele’s Salon: http://matthew2535ny.wordpress.com/2012/11/26/haircuts-for-hope/
Hope Community Services: http://matthew2535ny.wordpress.com/2013/01/07/hope-gala-with-mariano-rivera/

If you are interested please contact Terrance Jackson at terrance.jackson17@gmail.com.

Purchasing Power of Women

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